Some website pages offer the facility to register to receive future information about Prime, such as a newsletter etc. These forms require the visitor’s name and email address, as well as other non-mandatory information that help us understand more clearly the type of user visiting the site and may tailor the information to them.
Every email sent by Prime includes the ability for the user to change, edit or remove any information he or she provided previously. This will override any information we previously held about that individual. The user is also provided with the option to unsubscribe should they no longer wish to receive any information from us.